From $19.9
Titan Fitness needed a sign that communicated intensity, community, and results before a potential member walked through the door. Dimensional red acrylic letters with white trim, backlit on a charcoal facade. Bold, unapologetic, and impossible to ignore.
Project Background
Titan Fitness is a high-intensity training studio in Chicago West Loop neighborhood packed with competing boutique fitness concepts. The founders, two former D1 athletes turned trainers, wanted their sign to stand out in a sea of minimalist wellness branding.
Design Concept and Branding
Dimensional acrylic letters in bold slab-serif typography — “TITAN FITNESS” in red with white beveled trim on a charcoal aluminum composite panel. White LED backlighting creates a crisp halo. A small glass neon accent in the window reads “TRAIN HARD” in warm white, visible 24/7.
Material Selection and Fabrication
The letters are acrylic with beveled white face layer, UV-stabilized. Backing panel is aluminum composite painted automotive-grade charcoal. LED system uses waterproof modules with dimmable driver. Glass neon fabricated by a certified neon bender.
Installation Process
A spider lift was required — the storefront is 18 feet above sidewalk level. The panel was mounted with structural adhesive and mechanical fasteners. Each letter attached via pre-drilled templates.
Results and Impact
Fifty percent increase in walk-in inquiries. People saw the red sign from the expressway exit and decided to check the studio out. First-quarter membership sales exceeded projections by 35 percent.
| Client | Titan Fitness Studio |
|---|---|
| Location | West Loop, Chicago, IL |
| Dimensions | 16 ft (W) x 3 ft (H) main panel plus 3 ft x 1 ft neon accent |
| Materials | Dimensional acrylic red/white, Dibond panel, glass neon, LED backlighting |
| Installation | Adhesive plus mechanical fasteners on brick facade, spider lift required |
| Timeline | 3.5 weeks plus 3 days installation |
| Budget | $8,500 |
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